Observations
The only way to know how your customers truly behave
Tag-Along with Customer for Specific Tasks
There is no greater splash of cold water for a business, and often the customers themselves, than observing people in the real world. If you want an unfiltered look into how your customers use your products, this is it.
Sample Size
Low - 1 to 2 customers
Med - 3 to 5
Large - 6 to 10
Timeline
Quick ‘n Dirty - 4 to 6 weeks
Standard - 6 to 8
Extended - 8 to 10
Rough Cost
Med Sample + Std Timeline - $70,000
