Focus Groups
The fastest way to take the pulse of your market
Open-Forum Discussions with a Group of Customers
Misrepresented and often misused, the focus group is actually an excellent tool for quickly assessing your market’s attitude and company or product reputation. You won’t learn everything, but you will find out what’s on the top of people’s minds.
Sample Size
Low - 2 groups of 4 to 6
Med - 3 to 4
Large - 4 to 5
Timeline
Quick ‘n Dirty - 3 to 4 weeks
Standard - 4 to 6
Extended - 6 to 8
Rough Cost
Med Sample + Std Timeline - $50,000
